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Apple's iPhone 5: What it will need to succeed in 2013

Richard Goodwin

Apple needs to start pushing the boundaries again with its iPhone 5. Here's what we want to see aboard what will no doubt be 2012's best-selling phone

Published on April 4, 2012

With the new iPad 3 officially launched all eyes are now looking to Apple's next big release: the iPhone 5.
So far not much is known about Apple's fifth-generation iPhone but we have heard Numerous reports from a variety of reliable sources That claim the device will be launched around June 2012.
But the big question on everybody's lips is this: Will the iPhone 5 be a true update - ie one that looks different and Also features new hardware - or will Apple simply stick with the 2010 iPhone design?
Now we know Apple is fond of its incremental updating process where each new iOS device slowly builds on the last by adding new components and hardware, like the new iPad's Retina Display and the iPhone 4S 'Siri assistant.
Should this time be different, though, Because Apple has exhausted Effectively the current design by producing two handsets back-to-back That looked identical. It can not afford to release another iPhone that looks like the current model - it would be suicide.
The new iPhone 5, Therefore, it has to Represent a dramatic change. A mere glance at the iPhone 4S next to the HTC One X Illustrates this point profoundly . The iPhone is finally beginning of old to look its age.
Should Apple choose to ignore the demand's of its customers, Which, lets be honest, is very Likely based on the company's past behavior, then 2012 could very well be the Year That Apple's brand appeal starts to lose its allure,just as IBD predicted back in January.
Here's what we want from the iPhone 5:
New design
This should be paramount on Apple's list. The original iPhone 4 design, whilst being exceptionally beautiful, is now starting to lose some of its initial appeal When viewed next to Samsung and HTC's latest range of Android super phones.
This Is not all that surprising when you finish a think about it. The original iPhone 4 is now two years old. Yet despite its age the design is still popular and the iPhone 4S is still one of the best selling smartphones on the planet - a fitting testament to Apple's innovative design principles.
But after two years we're more than ready for a change. So expect to see a vastly different looking iPhone 5 device with a bigger screen, larger dimensions and That all-important ultra-thin profile we've come to expect from Apple smartphones.